The Amazon Best Seller Badge is a highly sought-after indicator of success for brands who sell their products on the platform. Products listed with this badge experience a significant boost in visibility, with Amazon studies showing an average increase in daily glance views by up to 45 percent, leading to enhanced customer trust and sales. However only a select few products have the badge, and expert guidance from an experienced Amazon agency is necessary to provide the best possible chance of securing it. In this article `I talk about the Amazon Best Seller badge in more depth and set out the key questions to ask your agency to know whether they have the necessary expertise to help your products to secure it.
What is the Amazon Best Seller Badge?
Why it matters to have the Best Seller Badge
The Best Seller Badge is awarded based purely on sales volume within a specific category and is updated hourly, meaning a product’s ranking can change rapidly depending on recent sales performance.
In contrast, the Amazon’s Choice badge is influenced by a combination of product availability, customer ratings, pricing, and keyword relevance, and may change over time depending on shifts in these factors.
There are several benefits to earning the Best Seller Badge:
- Improved visibility: Items bearing this badge rank highest in their category’s search results, taking advantage of up to a 45 per cent increase in daily glance views
- Increased conversion rates: The badge can lead to an average conversion rate increase of 25 per cent, as it signifies product popularity and reliability.
- Competitive advantage: Your product becomes more desirable to potential customers since the badge sets it apart from similar listings, potentially leading to a 15-25 per cent boost in daily sales
How to know if your Amazon agency has Best Seller Badge expertise
Achieving the Amazon best seller badge can be a complicated process so it’s important to obtain advice and guidance from a specialist Amazon agency. But how do you know you can trust your agency’s expertise? Asking the questions below is a good starting point.
- How do they approach categories?
Amazon organizes products into various categories and subcategories and they play a vital role when it comes to the Best Seller Badge.
Your agency should have a clear strategy for how they categorize your products so that your chance of achieving the Best Seller Badge increases, while also ensuring your products remain competitive and relevant, and avoiding any Amazon penalties.
- How will they optimize product listing?
The ranking and sales of your product can be raised with a properly optimized listing. Your Amazon agency should be able to tell you how they plan to do this and name the key do’s and don’ts when it comes to providing listing content for your products. The better the listing, the better your sales will be, pushing you towards the Best Seller Badge.
- How can they support competitive pricing?
A major factor in your sales performance is pricing, directly influencing sales velocity—a critical determinant for earning the Best Seller Badge. To maintain your company’s competitive edge, an effective pricing strategy is vital. Your Amazon agency should be able to provide advice about how you can ensure your pricing strategy is the correct one, and have access to the necessary tools to check against your competitors.
- How will they ensure consistent sales growth?
Increasing sales is crucial because the Best Seller Badge is awarded based on sales volume. There are several ways that a specialist Amazon agency can drive your product’s sales growth so this is a crucial area to ask them about. You should also check their credentials and what they have achieved for other sellers. Ask whether they have specialist teams covering areas such as Amazon PPC (pay-per-click) advertising, and advertising on social media such as Instagram.
- Do they know how you can avoid losing the Best Seller Badge?
After spending time and money obtaining the Best Seller Badge for your products, the last thing you want is for it to be lost because you haven’t received good advice from your Amazon agency. While many of the reasons you could lose the badge are beyond an agency’s control, they should be aware of the pitfalls to avoid and have specialist knowledge of the inner workings of Amazon.
- What is their reporting process?
Monitoring performance isn’t just about watching your sales go up, it’s how you diagnose issues, spot growth opportunities, and stay competitive. Your Amazon agency should have access to the right admin control tools so that they can extract valuable data. The data should be reported on every month with you so that you can understand what’s working and how your agency plans to address any areas that are underperforming. Anything less than that and your campaigns may not be effective and your chance of obtaining the Amazon Best Seller Badge will decrease.
- Are they up to date with Amazon’s algorithm changes?
Rankings may be affected by Amazon’s regular changes to its policies and algorithms. It is absolutely essential that your agency is on the ball with any updates that could affect your product listings and sales. Ask them how they keep up to date with algorithm changes and how they have dealt with them in the past.
Fluid Marketplaces - a UK Amazon agency you can trust to help you achieve the Best Seller Badge
At Fluid Marketplaces we have Amazon specialists who are skilled at achieving sales growth leading to the Best Seller Badge, including former Amazon staff, who have inside knowledge of the platform. Ww have achieved the Best Seller Badge for several of our client’ products, including Bean Bag Bazaar.
Follow a proven Marketing Strategy for Amazon and let Fluid Marketplaces help you achieve a best seller badge. Contact us to get started!
