Amazon Brand Registry: The Essential Guide to Protecting Your Brand on Amazon
In the competitive arena of Amazon’s marketplace, millions of sellers vy for the attention of its massive customer base. Maintaining the integrity and reputation of your brand is paramount if you want to stand out for the right reasons. And this is where Amazon Brand Registry steps in. A single infringement or counterfeit product can […]
Fluid Marketplaces is Live!
We’re proud to announce our strategic expansion on the global stage through the launch of Fluid Marketplaces, a dedicated Amazon agency. The initiative underscores our commitment to leveraging our expertise in Amazon marketing services on an international scale, extending our successful UK-based model to a worldwide clientele. Adam Hindle, managing director of Fluid Marketplaces, said: […]
Everything You Need to Know About Amazon Brand Story
Amazon Brand Registry unlocks access to exclusive features, one of which being the Brand Story. This feature is the perfect place to pull out your brand’s USPs, humanise your brand and give potential customers a chance to get to know the people and the story behind the brand. In this blog post, we will explore […]
5 Quick Wins to Improve Your Organic Performance on Amazon
In the competitive world of Amazon, standing out is the key to success. As a seller, you want to ensure that your products not only attract attention but also convert that attention into sales. This blog post outlines some quick, actionable steps you can take to enhance your organic performance on Amazon. 1. Optimize Your […]
How to Overcome Alcohol Restrictions on Amazon UK
In the latter part of 2023, a premium vintage rum company were about to give up hopes of selling on Amazon. Despite multiple attempts from various agencies for over a year, they were unable to break into the Amazon marketplace in the UK due to strict alcohol selling restrictions. Frustrated and stuck in a seemingly […]
Why You Need a Brand Store on Amazon
A strategically prepared Brand Store on Amazon is the perfect way to encourage conversions and build brand loyalty. At Fluid Marketplaces, we’re the experts in setting up or improving your Amazon Brand Store so it is optimized for success. Using SEO copywriting, A+ Content and Amazon best practice, we’ll showcase your product catalog in a […]
Case Study: How We Overcame HFSS Restrictions on Amazon
Q4 is the pinnacle quarter of the year for chocolate companies. But in 2022, many chocolate brands selling on Amazon faced one of the biggest challenges in years – their listings becoming non compliant for advertising due to HFSS restrictions (products that are high in fat, sugar or salt). This was the case for Martin’s […]
Should Small Businesses Sell On Amazon?
Amazon is one of the world’s largest marketplaces, and offers the opportunity for SMEs to reach a huge audience of very engaged shoppers. It attracts millions of users daily which, depending on the product category, competition and how good the product listings are, minimises the need for paid advertising for a lot of brands. However, […]
5 Alternative Strategies for Amazon Prime Day
Did you miss the deadline to submit your products for Amazon’s Prime Exclusive Deals? If so, fear not! There are plenty of other strategies for you to use that will help you make the most of Amazon Prime Day. Read on to discover the five alternative offers you can use to drive sales during the […]
What You Need to Know About Amazon A+ Content
In 2022, the number of active Amazon sellers skyrocketed to 1.9 million, a number that has been consistently growing for over a decade. With competition becoming fiercer than ever, sellers need to use every trick in the book to stand out from the crowd. That’s where A+ Content (previously known as Enhanced Brand Content) comes […]