Why Amazon is the Online Acquisition Channel Choice for 2022
In March 2023, Google will stop tracking personal cookies in its Chrome Browser. If you are selling products online, this data deficiency should concern you. However, there is a solution from an unexpected quarter: Amazon. Read on to discover the challenges that are facing retailers with the end of third-party cookies. Find out what Amazon […]
How to Promote Your Products for Free with Amazon Posts
We all know that the driving force behind Amazon’s monumental growth is value for money, Prime delivery, and reviews. However, the ecosystem can be difficult to navigate for brands that thrive on fostering relationships and a sense of community. How does Amazon address this? Enter Amazon Posts… Amazon takes a leaf from Facebook and Instagram’s […]
10 Ways to Prepare for Amazon Prime Day
It’s that time of the year again. After a turbulent 2020, which saw Prime Day moved to mid-October, the biggest online shopping event of the year has returned to its usual place on 21st and 22nd June. This looming deadline gives retailers just a couple of weeks to prepare. And, given the enduring changes to […]
Amazon Attribution in 2021: Everything You Need to Know
Ever wondered why your Amazon Sponsored Product campaign promoting a £10 item is showing a sale of £15? Ever taken a second look at your advertising data and noticed that the numbers have changed? The answer to both of these scenarios lies in attribution. Keep scrolling for a comprehensive, up-to-date guide on Amazon’s attribution model. […]
5 Amazon Updates for February 2021
It’s no secret that online giant Amazon is gradually monopolising the realm of ecommerce. But now that founder Jeff Bezos has stepped down from his role as CEO, what does the future look like for the marketplace? Keep reading for our verdict, plus four other key Amazon platform updates from February 2021. 1. Bye Bye […]
5 Amazon Updates You Need to Know
It may only be January, but when you’re the world’s largest online retailer the grind never truly stops. From the expansion of Amazon Ads into the Netherlands to the introduction of new reporting options, the Amazon platform has already been through a plethora of changes this month. Keep reading to discover the five most salient […]
Pros and Cons of Selling on Amazon
Most retailers recognise that Amazon can be a huge opportunity for their business. There are tonnes of new customers actively searching for your product. However, if you ask any retailer, there will almost certainly be some aspects that are frustrating or elements that they don’t like about the marketplace. As with any channel, Amazon has […]
10 Dos and Don’ts of Selling of Amazon
Selling on Amazon can be challenging. The platform has changed significantly over the last few years and is constantly innovating and improving on its offering. It can be hard to keep up with the latest best practices of what to do and what not to do. What are the dos and don’ts of selling on […]
ACoS vs TACoS: What Does Success on Amazon Look Like?
If you’ve never used Amazon Advertising before, or only ever on a single account, it’s hard to know what the benchmarks are for success, or how much you should be investing. This is true for any paid spend, but advertising on Amazon is new for many retailers and so it can be challenging to understand […]
The Amazon 9-Point Retail Readiness Checklist
What do you need to be ‘retail ready’ on Amazon? If you’re selling on Amazon and not seeing as much success as you’d like, or if you’re about to start selling on Amazon and want to know what you should prioritise, then this 9-point checklist will point you in the right direction. The checklist includes […]