Amazon Updates to Look Out for in 2023
We had one heck of a ride on Amazon last year. It seemed like we would see something change on the Amazon platform every day! But what Amazon updates can you look forward to in 2023? A series of exciting announcements were made at Amazon’s 2022 UnBoxed event in New York, which our Amazon team […]
How to Get HFSS Products Approved on Amazon Ads
Update June 2023: The suggestions outlined in this article are no longer applicable but other workarounds are available. Take a look at how we helped Martin’s Chocolatier here. HFSS, (high in fat, salt or sugar), is the current headache of many sellers advertising on Amazon and Amazon reps alike. HFSS is a new policy, introduced […]
Five Key Strategies for Your Amazon Black Friday Campaign
Amazon introduced the Black Friday concept to the UK in 2010, promoting a range of discounts and deals to consumers with unparalleled user experience. This huge shopping event is now at the core of brands’ digital marketing strategies, delivering unprecedented year-on-year growth for many categories, including health & beauty and fashion & accessories. But is […]
Amazon Launches New Small Business Badge
Amazon’s New Small Business Badge: What Is It and Will It Pave the Way for Small Businesses? As the cost of living rises, consumer shopping habits are changing. Supporting small businesses is more important than ever. Research from ActiveCampaign suggests that amid high inflation trends, 56% of consumers are prioritising making purchases from small businesses. […]
Le Col Joins Fluid for US Expansion
Performance cycling apparel brand Le Col has chosen Fluid to help with their US expansion via the Amazon marketplace It’s always exciting to welcome a new client to Fluid Commerce, but we were particularly exciting to win Le Col for our Marketing on Amazon service. Many of the Fluid team are avid cyclists, and so […]
4 Ways to Promote Your Amazon Listings
Amazon is by far the biggest shopping channel right now. I mean, we spent a whopping £23.6 billion on the site in the UK alone in 2021. This comes as no surprise as we all turned to online shopping for comfort during the pandemic. While this is great news for Amazon sellers, this also means […]
Why Amazon is the Online Acquisition Channel Choice for 2022
In March 2023, Google will stop tracking personal cookies in its Chrome Browser. If you are selling products online, this data deficiency should concern you. However, there is a solution from an unexpected quarter: Amazon. Read on to discover the challenges that are facing retailers with the end of third-party cookies. Find out what Amazon […]
How to Promote Your Products for Free with Amazon Posts
We all know that the driving force behind Amazon’s monumental growth is value for money, Prime delivery, and reviews. However, the ecosystem can be difficult to navigate for brands that thrive on fostering relationships and a sense of community. How does Amazon address this? Enter Amazon Posts… Amazon takes a leaf from Facebook and Instagram’s […]
10 Ways to Prepare for Amazon Prime Day
It’s that time of the year again. After a turbulent 2020, which saw Prime Day moved to mid-October, the biggest online shopping event of the year has returned to its usual place on 21st and 22nd June. This looming deadline gives retailers just a couple of weeks to prepare. And, given the enduring changes to […]
Amazon Attribution in 2021: Everything You Need to Know
Ever wondered why your Amazon Sponsored Product campaign promoting a £10 item is showing a sale of £15? Ever taken a second look at your advertising data and noticed that the numbers have changed? The answer to both of these scenarios lies in attribution. Keep scrolling for a comprehensive, up-to-date guide on Amazon’s attribution model. […]