Amazon Attribution in 2021: Everything You Need to Know
Ever wondered why your Amazon Sponsored Product campaign promoting a £10 item is showing a sale of £15? Ever taken a second look at your advertising data and noticed that the numbers have changed? The answer to both of these scenarios lies in attribution. Keep scrolling for a comprehensive, up-to-date guide on Amazon’s attribution model. […]
5 Amazon Updates for February 2021
It’s no secret that online giant Amazon is gradually monopolising the realm of ecommerce. But now that founder Jeff Bezos has stepped down from his role as CEO, what does the future look like for the marketplace? Keep reading for our verdict, plus four other key Amazon platform updates from February 2021. 1. Bye Bye […]
5 Amazon Updates You Need to Know
It may only be January, but when you’re the world’s largest online retailer the grind never truly stops. From the expansion of Amazon Ads into the Netherlands to the introduction of new reporting options, the Amazon platform has already been through a plethora of changes this month. Keep reading to discover the five most salient […]
Pros and Cons of Selling on Amazon
Most retailers recognise that Amazon can be a huge opportunity for their business. There are tonnes of new customers actively searching for your product. However, if you ask any retailer, there will almost certainly be some aspects that are frustrating or elements that they don’t like about the marketplace. As with any channel, Amazon has […]
10 Dos and Don’ts of Selling of Amazon
Selling on Amazon can be challenging. The platform has changed significantly over the last few years and is constantly innovating and improving on its offering. It can be hard to keep up with the latest best practices of what to do and what not to do. What are the dos and don’ts of selling on […]
ACoS vs TACoS: What Does Success on Amazon Look Like?
If you’ve never used Amazon Advertising before, or only ever on a single account, it’s hard to know what the benchmarks are for success, or how much you should be investing. This is true for any paid spend, but advertising on Amazon is new for many retailers and so it can be challenging to understand […]
The Amazon 9-Point Retail Readiness Checklist
What do you need to be ‘retail ready’ on Amazon? If you’re selling on Amazon and not seeing as much success as you’d like, or if you’re about to start selling on Amazon and want to know what you should prioritise, then this 9-point checklist will point you in the right direction. The checklist includes […]
4 Categories That Thrive on Amazon: Are Your Products a Good Fit?
Selling on Amazon can be a fantastic driver of growth, but the truth is that not every product is well suited to the platform. Here are four diagnostic measures you can use to assess your product’s potential, as well as four categories that are a perfect fit. What should you consider? 1. A healthy amount […]
February 2020: 4 Amazon Updates
What’s new in the world of Amazon? In February, Amazon released its quarterly earnings for the last quarter of 2018 and updated their accreditation model for agencies working with the platform. They have also released a new program, Transparency, for preventing counterfeit goods and continued to expand into the pharmacy market. Take a look at […]
How Celebrate Gifts Saw 201% Growth in Revenue from Amazon Advertising
Celebrate Gifts is a leading gifting retailer of chocolate, candle and wine bouquets, built on the Shopify platform. The retailer also sells through the Amazon marketplace, through their two brands, The Chocolate Bouquet Company and Cndle. In 2019, Celebrate Gifts engaged us to grow their business on Amazon, with a specific focus on an effective […]