ACoS vs TACoS: What Does Success on Amazon Look Like?
If you’ve never used Amazon Advertising before, or only ever on a single account, it’s hard to know what the benchmarks are for success, or how much you should be investing. This is true for any paid spend, but advertising on Amazon is new for many retailers and so it can be challenging to understand […]
The Amazon 9-Point Retail Readiness Checklist
What do you need to be ‘retail ready’ on Amazon? If you’re selling on Amazon and not seeing as much success as you’d like, or if you’re about to start selling on Amazon and want to know what you should prioritise, then this 9-point checklist will point you in the right direction. The checklist includes […]
4 Categories That Thrive on Amazon: Are Your Products a Good Fit?
Selling on Amazon can be a fantastic driver of growth, but the truth is that not every product is well suited to the platform. Here are four diagnostic measures you can use to assess your product’s potential, as well as four categories that are a perfect fit. What should you consider? 1. A healthy amount […]
February 2020: 4 Amazon Updates
What’s new in the world of Amazon? In February, Amazon released its quarterly earnings for the last quarter of 2018 and updated their accreditation model for agencies working with the platform. They have also released a new program, Transparency, for preventing counterfeit goods and continued to expand into the pharmacy market. Take a look at […]
How Celebrate Gifts Saw 201% Growth in Revenue from Amazon Advertising
Celebrate Gifts is a leading gifting retailer of chocolate, candle and wine bouquets, built on the Shopify platform. The retailer also sells through the Amazon marketplace, through their two brands, The Chocolate Bouquet Company and Cndle. In 2019, Celebrate Gifts engaged us to grow their business on Amazon, with a specific focus on an effective […]
Victor Fernandez appointed as New Amazon Strategist
We are excited to announce that we have expanded our Amazon marketing service with the appointment of Victor Fernandez as our new Amazon Marketing Executive. Victor joins us directly from the Amazon Advertising team, bringing unique knowledge and insight to grow client’s accounts on the Amazon platform. He will work closely with the team to […]
Amazon Content Optimization: Relevant to the A9 + Relevant to the User = Success
Well optimized content is the foundation of success when selling on Amazon. For each product, you need to create a finely tuned balance taking into account both relevance to the A9 and to the user in order to positively impact the likelihood of getting the sale. Fundamental to this is understanding that on Amazon, the […]
Amazon Vendor vs Seller: Is It Time to Move to Seller Central?
The ever-expanding marketplace is becoming more and more competitive, and businesses are having to look harder and harder to gain an advantage. One of the big questions for brands on Amazon is whether they are better off as a Seller or Vendor. If you’re a seller who has just received an invite to become a […]
6 Amazon Updates from January 2020: New Manchester Office, Improved Reporting and New Fashion Platform?
Amazon is a fast-changing marketplace and undeniably a powerful force in ecommerce. As we kickstart 2020, Amazon has seen many updates already, with changes to their Amazon Advertising setup, globalisation of the marketplace and improved law enforcement of counterfeit products. Here are six of the latest updates and news from the world of Amazon from […]
7 Things To Look For When Choosing An Amazon Agency
Amazon is transforming ecommerce and we’re seeing more agencies offer Amazon marketing services designed to help retailers succeed in the marketplace, whether this is paid advertising, content optimisation, brand store management or more. It pays to think carefully about why it is you need an agency, and find the one that best solves that problem […]