How Lakeland Leather Saw 79% Growth in Revenue with Amazon
Lakeland Leather is the UK’s largest independent leather retailer, selling through their 15 stores around the UK, their Magento ecommerce site and of course, selling on Amazon. In 2018 they engaged us to grow their business on Amazon ambitiously, and have seen an impressive 79% growth in revenue YoY since, as well as a 138% […]
11 Amazon Prime Day Preparations to Maximise Sales
Prime Day is rapidly approaching, and this year the event will run for 48 hours over July 15th & 16th, a step up from last year’s 36 hour effort. Last year, over 100 million items were sold, totalling a substantial 4.2 billion USD, and that was even with numerous site issues due to the massive […]
Selling on Amazon: Why Aren’t You Winning the Buy Box?
One of the most common questions we hear from both vendors and sellers alike is how can they improve their Buy Box win rates? Many believe that it is simply a race to the bottom, but it’s not quite that straightforward. Once you’ve gained an understanding of how the Buy Box works and what factors […]
6 Simple Ways To Improve Your Sponsored Product Ads on Amazon
Sponsored Product Ads occupy some of the most prominent positions on the Amazon search result pages, so knowing how to get your products showing there as effectively as possible is key to long term success in the world’s biggest marketplace. Here are six ways you can improve your efforts on Amazon Advertising’s Sponsored Product Ads. […]
3 Misconceptions about Selling on Amazon
Selling on Amazon can be complex at times, and certainly challenging with the ever-growing levels of competition. There are however a number of Amazon misconceptions about the nature of the platform that range from patently false through to slightly misinformed. Here’s my best effort to debunk some of the ones we hear most commonly from […]
3 Ways to Test Amazon Pricing Strategies: Put Your Mouth Where Your Money Is
I’m going to explain how you can use your pricing on Amazon to more effectively speak to your target audience and increase both click-through and conversion rates, and potentially even profit margins as well. No, the title isn’t a typo. Everyone knows that keeping your pricing competitive is key to success on Amazon, as well […]