Victor Fernandez appointed as New Amazon Strategist
We are excited to announce that we have expanded our Amazon marketing service with the appointment of Victor Fernandez as our new Amazon Marketing Executive. Victor joins us directly from the Amazon Advertising team, bringing unique knowledge and insight to grow client’s accounts on the Amazon platform. He will work closely with the team to […]
Amazon Content Optimization: Relevant to the A9 + Relevant to the User = Success
Well optimized content is the foundation of success when selling on Amazon. For each product, you need to create a finely tuned balance taking into account both relevance to the A9 and to the user in order to positively impact the likelihood of getting the sale. Fundamental to this is understanding that on Amazon, the […]
Amazon Vendor vs Seller: Is It Time to Move to Seller Central?
The ever-expanding marketplace is becoming more and more competitive, and businesses are having to look harder and harder to gain an advantage. One of the big questions for brands on Amazon is whether they are better off as a Seller or Vendor. If you’re a seller who has just received an invite to become a […]
6 Amazon Updates from January 2020: New Manchester Office, Improved Reporting and New Fashion Platform?
Amazon is a fast-changing marketplace and undeniably a powerful force in ecommerce. As we kickstart 2020, Amazon has seen many updates already, with changes to their Amazon Advertising setup, globalisation of the marketplace and improved law enforcement of counterfeit products. Here are six of the latest updates and news from the world of Amazon from […]
7 Things To Look For When Choosing An Amazon Agency
Amazon is transforming ecommerce and we’re seeing more agencies offer Amazon marketing services designed to help retailers succeed in the marketplace, whether this is paid advertising, content optimisation, brand store management or more. It pays to think carefully about why it is you need an agency, and find the one that best solves that problem […]
5 Ways an Amazon Brand Store Can Improve Your Amazon Success
Selling on Amazon can be a complex and challenging environment for retailers. It’s competitive, time-consuming and always changing. However, there are easy ways to maximise your success on the platform and Amazon brand stores are a key product to take advantage of if you’re looking to boost your sales. What is an Amazon brand store? […]
Wynsors World of Shoes Aims for Growth with Amazon and Fluid
Wynsors World of Shoes has hired the Fluid team to help it drive sales through Amazon advertising. Wynsors, which has its headquarters in Bacup, Rossendale, has a network of more than 45 high street stores nationwide. However, its sales from ecommerce are growing as its customers increasingly opt to make purchases online. With the growth […]
How Lakeland Leather Saw 79% Growth in Revenue with Amazon
Lakeland Leather is the UK’s largest independent leather retailer, selling through their 15 stores around the UK, their Magento ecommerce site and of course, selling on Amazon. In 2018 they engaged us to grow their business on Amazon ambitiously, and have seen an impressive 79% growth in revenue YoY since, as well as a 138% […]
11 Amazon Prime Day Preparations to Maximise Sales
Prime Day is rapidly approaching, and this year the event will run for 48 hours over July 15th & 16th, a step up from last year’s 36 hour effort. Last year, over 100 million items were sold, totalling a substantial 4.2 billion USD, and that was even with numerous site issues due to the massive […]
Selling on Amazon: Why Aren’t You Winning the Buy Box?
One of the most common questions we hear from both vendors and sellers alike is how can they improve their Buy Box win rates? Many believe that it is simply a race to the bottom, but it’s not quite that straightforward. Once you’ve gained an understanding of how the Buy Box works and what factors […]