Work

Martins Chocolatier

Overcoming HFSS restrictions in the UK for sweet success and strengthening advertising efforts with SEO to produce 50% increase in revenue

Martin’s Chocolatier is an independent chocolate company specializing in artisan European chocolates. They sell handmade chocolates sourced from a wide range of internationally-renowned artisan chocolatiers.

Amazon Markets:

Ad Revenue Increase

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Total Revenue Increase

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New-to-Brand Order Increase

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The Challenge

In Q4 of 2022, Martin’s faced challenges due to HFSS restrictions. Over 50% of their products became non-compliant for advertising practically overnight.

This led to a loss of visibility and customer discovery opportunities – in the previous quarter advertising accounted for 46.6% of revenue.

In addition:

Our objective was to:

1 Maintain competitiveness against established brands

2 Achieve 30% increase in YoY Q4 revenue

3 Increase Brand Store visitors by 500%

Services

The Solution

To combat HFSS, our strategy was to:

Conduct competitor analysis to identify top-performing products
Use findings from competitor analysis to optimize our listings
Leverage Amazon's Brand Analytics to incorporate popular search terms into our advertising campaigns
Enhance our best-selling products
Improve the shopper's Brand Store navigation experience
Identify and address any product gaps in our existing advertising campaigns

The Work

Optimized advertising reach

Improved the conversion rates of ads

Improved the Brand Store

The Results

Year-on-year, we saw:

1786% more traffic to the Brand Store
478% increase in ad revenue
50% increase in total sales
914% increase in impressions
319% New-to-Brand orders
1,786% increase in Brand Store visitors

I’ve been genuinely impressed with the work that Fluid Commerce’s Amazon team has achieved for us in a short space of time. Since we started with Fluid, we’ve seen outstanding work with fantastic results - even ranking above big-name brands on like-for-like products. The team is brilliant at their job, and I couldn’t be happier with the performance of the account.